South Central

Meet the South Centralists

What is hiding in the deep south central? Oh-so sweet good deals in town, Singapore’s iconic sparkling skyline and only the sunny beaches of Sentosa island!



Age: 27
Jason Gelchen otherwise known as “J.SON”, is a music producer and founder of Homeground Studios. He was featured on Augustman Singapore’s “Breaking Ground” and awarded “Best Song To Song Along To” in the Youth Music Awards 2019 for his production of Thursday with Axel Brizzy and Marian Carmel. His works total over 15 million streams on Spotify. Jason has carved his place in Singapore’s music industry by producing for some of Singapore’s biggest acts like Gentle Bones, Jasmine Sokko, Linying, Nathon Hartono and Narelle Kheng; as well as composing for international brands like Fanta, Puma and Lazada.



Age: 29
jaye is an artist and entrepreneur who first cut his teeth in a local folk-rock duo, fronted a Japan-based funk group and then became a DJ for a UK X-Factor finalist. Upon his return to Singapore, he made parodic raps under the moniker: AZN SEN$ATION. He later re-debuted as jaye in 2019 with “TOMORROW”. The track has since generated 1.2 million views on Youtube with merch proceeds dedicated to the Samaritans of Singapore (SOS) for suicide prevention. His sonic outcome is an astringent-flavoured alt-pop that is altogether reminiscent of Twenty One Pilots, Blackbear, Jay Park and the postmodern genres just invented yesterday.



Age: 29
Jaarvis is a musical artist and comedian with a strong personality and a set of beliefs that is known to be unorthodox. Jaarvis was heavily involved in the local music scene growing up. He decided to pursue a career in music – all while juggling a full-time job in the media industry and full-time studies. He is an extremist when it comes to doing things he loves and has never bothered about what society feels about his antics and the way he presents himself on social media.

Daniel Sid


Age: 25
Daniel Sid is a singer-songwriter who started his journey by singing his heart out on the streets of London. When he came back to Singapore, he began performing at open mics, bars and on the streets. His hit single “greener grass” debuted at #6 on the charts and made it to Singapore’s Top Hits, and the iTunes charts in several countries. It made huge waves, with over 500,000 streams within months of its release. With the success of his single, he started gaining international attention from Singapore, Taiwan, Malaysia, Indonesia, The Philippines and the UK.

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